Work Experience

Leading a cross-functional team of 6 engineers building ReviewX v2 — a SaaS WooCommerce reviews platform. Responsible for architecture, code reviews, sprint planning, and 1-on-1 mentorship.

• Grew ReviewX from 3,000 to 10,000+ active users in 18 months
• Reduced API response time by 62% through query optimization and Redis caching
• Introduced CI/CD with GitHub Actions, cutting deployment time from 40 minutes to 4
• Mentored 4 junior engineers — 2 promoted to mid-level within 12 months

Led WordPress development for a digital media company reaching 5M+ monthly users. Oversaw theme development, plugin architecture, performance optimization, and a team of 4 developers.

• Optimised WordPress stack to handle 5M+ monthly pageviews on shared infrastructure
• Reduced page load time by 55% through CDN integration and database query caching
• Built a custom ad-network integration plugin generating $40K/month revenue
• Led migration of 8 legacy sites to a unified multisite network

Delivered 50+ web projects for clients across e-commerce, SaaS, media, and education. Specialised in Laravel APIs, WordPress custom development, and React frontends.

• Delivered 50+ projects across 12 countries with 100% on-time rate
• Built reusable Laravel starter kit saving 40+ hours per new project
• Achieved Top Rated status on Upwork within 8 months

Started coding at 16, building WordPress sites and PHP scripts. Learned web fundamentals through projects, tutorials, and an early passion for developer tools.

• Built first commercial WordPress theme at age 17
• Sold 200+ copies of a custom contact-form plugin on CodeCanyon
• Taught web development to 30+ students through informal workshops